UPowr Brand Development

Project
UPowr, which simplifies solar system design and installation through a digital platform, needed to rollout its brand across multiple digital and print touchpoints. The brand expanded into a comprehensive library of assets. This collection included 50 unique icons, a curated set of photographic imagery, a distinct colour palette, carefully chosen typography, and various branded materials such as slide decks and legal documents.

Role
Sole designer. I was tasked with creating and nurturing the brand identity of this tech startup.